PERSPECTIVE
Ideas on strategy, leadership, markets, organisations, culture and the things I am paying attention to.

Strategy
SBCC Summit Panamá: Who Is the Measurement For?
We measure the wrong things because we measure for the wrong people.

Leadership
Designing Impact in a Fragmented Africa: What Cross-Sector Partnerships Can Teach Us About the Future of Digital Transformation
Africa’s development challenges aren’t siloed. They cross health, education, culture, technology, and economics. NGOs struggle with visibility and governance.

Strategy
Emotional Currency as Strategy: Scaling in Nigeria Beyond Capital
Strategic storytelling is not branding. It is a Scale System for African Markets.

Strategy
Is Your Multi-Country Strategy Actually Built for the Markets It's Entering?
Six countries. Multiple partners. One team. Outcomes delivered on time.

Strategy
Closing The Gap Where Good Ideas Go To Die
Here are five things I would tell anyone stepping into an enterprise strategy role for the first time

Articles
Can Digital Media Save Africa?
Are we doing enough to leverage digital platforms to create a more just and equitable society?

Leadership
Leadership is a system, not a title.
The habits that make a senior role valuable beyond the org chart.

Markets
Africa’s consumer opportunity is an execution story.
The market is present. The question is whether organisations can meet it.

Partnerships
Why partnership strategy needs an operating model.
Shared intent is only the beginning of a partnership that lasts.

Organisations
The organisational work behind sustainable growth.
Growth holds only when the systems beneath it can carry the load.

Strategy
What senior leaders misunderstand about strategy.
The hard part is not the plan. It is the organisational permission to act.

Field Notes
What Kigali made me notice.
A Field Note on pace, public life and the things a city chooses to value.

Field Notes
On arriving somewhere slowly.
A Field Note on the luxury of attention and the discipline of noticing.
Mary Edoro
Strategy · Leadership · Growth
© 2026
